Our Story
You are our inspiration.
Science met style… and Cali-Curl was born.
Time-Effective
With a start to finish time of 75 minutes or less, Cali-Curl is easy to learn, the service is time effective for both you and your client and is great for new and existing guests.
Salon Friendly
This innovative service for in-demand waves, means excitement for your salon, increased bookings and happy, loyal clients. A real win-win!
Reparative
Patented, bond repair and protective solutions leave your client’s hair stronger, healthier and more nourished; even on highly-processed hair
Beach Wave Results
Cali-Curl delivers long-lasting, low maintenance, natural waves and endless styling possibilities. Let your creativity run wild.
Ammon Carver
Cali-Curl Artistic Director
We’re so very fortunate to have Ammon Carver on the Cali-Curl team. You’ll see his creativity, inspiration, and design across all our photo shoots, campaigns marketing, sales and education. Bringing his wide range of experience and expertise, Ammon represents Cali-Curl among industry associations, the professional salon community and with influencers across the industry.
A Wave of Change...
Led to a Wave of Opportunity
Amazing things happen in the salon world when you combine innovation with intuition, technology with talent, and drive with determination. Just ask Cali-Curl founder, Kevin Hoye.
The Cali-Curl Mission
Stay ahead of
the curve
There are no boundaries when innovation is your perspective.
Create potential for stylists and clients
If it doesn’t make life better or easier, we won’t be making it.
Think differently to
create differently
We believe that the wave of change is where we find our true direction.
Stay inspired
Making waves doesn’t come without making connections. Our community keeps us inspired.
