Our Story

You are our inspiration.

Science met style… and Cali-Curl was born.


With a start to finish time of 75 minutes or less, Cali-Curl is easy to learn, the service is time effective for both you and your client and is great for new and existing guests.

Salon Friendly

This innovative service for in-demand waves, means excitement for your salon, increased bookings and happy, loyal clients. A real win-win!


Patented, bond repair and protective solutions leave your​ client’s hair stronger, healthier and more nourished; even on highly-processed hair

Beach Wave Results

Cali-Curl delivers long-lasting, low maintenance, natural​ waves and endless styling possibilities. Let your creativity run wild.

Ammon Carver

Cali-Curl Artistic Director​

We’re so very fortunate to have Ammon Carver on the Cali-Curl team. You’ll see his creativity, inspiration, and design across all our photo shoots, campaigns marketing, sales and education. Bringing his wide range of experience and expertise, Ammon represents Cali-Curl among industry associations, the professional salon community and with influencers acrossthe industry.

A Wave of Change...

Led to a Wave of Opportunity

Amazing things happen in the salon world when you combine innovation with​ intuition, technology with talent, and drive with determination. Just ask Cali-Curl​ founder, Kevin Hoye.

The Cali-Curl Mission

Stay ahead of
the curve

There are no boundaries when innovation is your perspective.

Create potential for stylists and clients

If it doesn’t make life better or easier, we won’t be making it.

Think differently to
create differently

We believe that the wave of change is where we find our true direction.

Stay inspired

Making waves doesn’t come without making connections. Our community keeps us inspired.

A wave of opportunity starts here.